Who is Direct Impulse Design?

Direct Impulse Design, located in Hiawatha, Iowa has been creating quality apparel and accessories with an emphasis on authentic and impactful graphics for Retail and Wholesale companies since 1992.

The founder and majority owner of Direct Impulse Design is William Schoeben. Although William has retired, the company now led by his wife, Barbara, remains committed to the Marine Corps Values and Code of Ethics that were the cornerstone in Bill’s leadership.

In 2008, Direct Impulse Design launched the brand Bone Head Outfitters specifically created for those passionate about Hunting, Fishing and Freedom. Bone Head Outfitters can be found in outdoor retail stores, specialty shops and travel centers throughout the United States and Canada. The Bone Head Outfitters extensive product line also includes unique and innovative designs honoring America’s Heroes. A portion of the proceeds of sales of Blue Line, Red Line and Red Friday products is donated to the following organizations.

• The National Law Enforcement Officers Memorial Fund
• National Fallen Firefighters Foundation
• Remember Everyone Deployed


Direct Impulse Design currently has a staff of ten dedicated individuals creating outstanding products and providing solutions and service to our customers.
We are excited to join the Anteris Alliance and look forward to meeting you soon!

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